Social Media Services Terms

Scope of Social Media Services

• We provide social media strategy, content planning, copywriting, creative assets, posting, scheduling, engagement support and performance reporting as agreed in your proposal.
• Services are limited to the platforms and content types specified in the contract. Any additional channels or content formats may require a change request and additional fees.
• Standard posts include single images or short-form graphics. Complex video editing or multi-slide carousels are subject to additional production fees as listed in our Content & Production section.
• We do not guarantee specific follower counts, impressions, click-through rates, conversions, or algorithm placement.

Campaign Approval and Publication

• All content must be approved by the customer before publication. You agree to review content promptly and provide feedback within agreed timeframes.
• We are not responsible for delays caused by late approval, missing assets, or requested revisions outside of the agreed schedule.
• Social platforms may reject, remove, limit or flag content for any reason, including policy changes, and Acorn Media cannot guarantee publication or continued visibility.

Content Ownership and Account Access

• You retain ownership of the content, images and materials you provide to us.
• IP rights to any work produced by Acorn Media (including social media graphics, captions, campaigns, and creative assets) only transfer to the Client once the relevant invoice is paid in full.
• We retain ownership of any creative assets, templates and proprietary tools used to deliver the service unless otherwise agreed in writing.
• If we create a new social media account or page on your behalf, we will grant you full access and ownership of that account once the project is complete and all related invoices are paid in full.
• If you already own an existing account or page, you must provide Acorn Media with the necessary access and permissions for the agreed platforms before work begins. We are not responsible for delays caused by missing or insufficient access.
• Upon full payment of all invoices, we grant you a non-exclusive licence to use deliverables for the purposes for which they were created.

Platform Policy and Algorithm Changes

• Social media platforms may change their algorithms, content policies, page rules and advertising requirements at any time.
• Acorn Media is not liable for reduced reach, engagement, account action, or content removal caused by such changes.
• Content that violates a platform’s terms may be removed, and repeated violations may lead to account suspension or termination by the platform.

Performance and Expectations

• Social media outcomes depend on many factors beyond our control, including audience behaviour, seasonality, platform algorithms, and competitive activity.
• We provide best-effort marketing services but do not warrant or guarantee any specific business results.
• Reporting is based on the data available from the platforms. Variances or delays in platform reporting may occur.

Non-Payment and Service Suspension

• If social media services are unpaid for more than 5 working days after due date, we may pause posting, campaign activity, and account management immediately.
• We are not liable for any loss of social media engagement, impressions, leads or other marketing outcomes resulting from suspension for non-payment.
• Services restart only after all overdue amounts and any applicable fees are paid in full.

Third-Party Accounts and Credentials

• You are responsible for providing valid access credentials for any social media accounts, advertising accounts or third-party management tools required to deliver the service.
• We may use approved third-party tools to schedule, publish and report on content. Any tool outages or platform integration failures are outside our control.
• If access is revoked or credentials are unavailable, we may pause services until proper access is restored.

How to Raise an Issue

If you have any questions about campaign activity, post approvals, or performance, contact us at privacy@acorn-media.co.uk. We will investigate and respond as soon as practicable.