Privacy Policy for Acorn Media

Who we are

Acorn Media Limited trading as Acorn Media. Registered office: Renown Works, Wellington Street, Clayton-Le-Moors, Lancashire, BB5 5HU. Company number 03300554196.

Our Data Protection Officer is Chris Beresford. You can contact us at privacy@acorn-media.co.uk.

Key Terms

Personal data we collect about you

The personal data we collect depends on the products and services you ask us to provide. We may collect:

• Your name, contact information, email address, telephone number and company details.
• Proof of ID and proof of address, such as utility bills, driving licence and passport.
• Billing and payment information, including transaction and card details.
• Account details and account history, including support ticket history.
• Contact and purchase history.
• Call recordings, email content and communications with us.
• IT and website usage information, including access logs, IP addresses, traffic data, location data, domain names and server images.
• Survey responses, competition entries and promotional information.
• Usernames, passwords and other authentication data for products or services we provide.

How your personal data is collected

• Directly from you in person, by phone, post, email or via our websites.
• From publicly available sources such as Companies House or HM Land Registry.
• From third parties with your consent, such as your bank or building society.
• Through AI-powered tools and services we use to improve our service and personalise your experience.
• From cookies on our website. See our cookie policy for more details.
• Via our IT systems, including website monitoring, CCTV, access control, communications systems and telephone systems.

How and why we use your personal data

We use your personal data for a range of business purposes, including delivering our products and services, protecting our business, complying with legal obligations and improving customer experience.

What we use your personal data for

• Delivering products, services and support to you.
• Verifying your identity, preventing fraud and protecting systems.
• Complying with legal, regulatory, auditing and accounting obligations.
• Managing, developing and maintaining customer records.
• Contacting you about new offers, products and services.
• Improving our systems, training staff and ensuring quality control.
• Protecting the confidentiality of commercially sensitive information.

Our lawful reasons

• To perform a contract with you or take steps before entering into a contract.
• To comply with our legal and regulatory obligations.
• For our legitimate interests, such as fraud prevention, business operations, training, marketing and service improvements.
• Where you have given your consent, when required.

Marketing

We may use your personal data to send or show you updates about our products and services, including offers and promotions. This is usually based on our legitimate interests, but if consent becomes necessary in the future we will ask separately and clearly.

You can opt out of marketing at any time by contacting us, using any unsubscribe link in emails, or updating your preferences in your control panel.

Links to other websites

This privacy notice does not cover how other websites process your data. If you click a link to another site, read that organisation's privacy policy before sharing your personal information.

Who we share your personal data with

We may share your personal data with third parties who help deliver our services, run our business, provide technical support, or comply with legal obligations. We also share data with service providers approved by you, insurers, banks, auditors and professional advisors.

We only work with organisations that take appropriate measures to protect your data.

Where your personal data is held

Your personal data may be held at our offices, the offices of group companies, third party service providers and agents. Some of these organisations may be located outside the UK or the EEA.

We will only transfer your personal data outside the UK or EEA where the law allows us to do so and where appropriate safeguards are in place.

How long your personal data will be kept

We will not keep your personal data longer than necessary for the purposes for which it was collected. If you are no longer a customer, we will typically delete or anonymise your account data after seven years, unless we need to keep it longer for legal or regulatory reasons.

Your rights

Under data protection law, you have the right to access, correct, delete or restrict the processing of your data. You may also object to processing, ask us to transfer your data, withdraw consent, and complain to a supervisory authority.

If automated decision making or AI processing affects you, you have the right to request human intervention and challenge the decision.

Keeping your personal data secure

We use appropriate technical and organisational measures to protect your data from loss, misuse, unauthorised access and disclosure. Access is limited to people who have a legitimate need to use your information and they are subject to confidentiality obligations.

We have procedures to manage suspected data breaches and will notify you and regulators when required by law.

How to complain

If you have concerns about our use of your personal data, please contact us first and we will try to resolve your issue.

You also have the right to complain to the UK's Information Commissioner at ico.org.uk/make-a-complaint or by telephone at 0303 123 1113.

Changes to this privacy policy

We may update this privacy policy from time to time. Any changes will be posted on this page and will take effect as soon as they are published.

How to contact us

If you have any questions about this privacy policy or our use of your personal data, please contact us at:

• Phone: 03300 554196
• Email: privacy@acorn-media.co.uk
• Address: Renown Works, Wellington Street, Clayton-Le-Moors, Lancashire, BB5 5HU