Taylors Innovations
A premium web platform for a bespoke outdoor living supplier, featuring product showcases, custom design benefits, and lead generation for residential and commercial clients.
The Challenge
Taylors Outdoor Innovations needed a website to establish them as leaders in bespoke outdoor living solutions, clearly showcase their premium product quality, and attract high-end residential and commercial clients. The core challenge was presenting diverse, custom-manufactured items—like Outdoor Composite Kitchen Pods and Garden Rooms—in an inspirational and visually compelling way. The site had to provide clear information on material benefits, such as composite durability, to justify the premium price point, and generate qualified leads for custom projects via dedicated inquiry forms. Finally, the platform needed to be easy for the sales team to update with new designs and seasonal imagery while flawlessly supporting the large, high-resolution photos essential for showcasing the "sanctuary of comfort and style" their products create.
The Solution
We delivered a modern, visually engaging web platform built to sell bespoke outdoor solutions. The website features rich, high-resolution product showcases for items like Composite Kitchen Pods and Garden Rooms, backed by a simple contact form for direct quote requests and lead generation. The design is fully mobile-responsive and includes robust performance optimizations to ensure fast loading of all high-quality imagery. We included an Inspiration Gallery of completed installations and optimized the site for local, client-focused searches, all presented with clean layouts and subtle animations to reflect a premium, modern aesthetic.
Results
The new website has successfully helped Taylors Outdoor Innovations attract more high-end residential and commercial clients, resulting in a significant increase in direct quote inquiries via the online form. The mobile-friendly design ensures accessibility for clients browsing on the go, making it easier for them to explore the full range of bespoke products. The site has garnered positive feedback from customers and industry partners for its stunning visual appeal, ease of navigation, and the professional showcase of their premium outdoor living solutions.
Technologies Used
"The new website has made a real difference to our business. Clients appreciate the technical resources and the professional look. Updating projects and resources is simple and quick."— Taylors Innovations