MGT Machinery
A comprehensive B2B platform showcasing heavy industrial machinery, technical specifications, and facilitating complex equipment sales to engineering and construction companies.
The Challenge
MGT Machinery needed a robust digital presence to compete in the industrial equipment market. The challenge was presenting highly technical machinery information in an accessible way, managing extensive product catalogs with detailed specifications, enabling B2B customers to research equipment thoroughly online, integrating inquiry and quotation systems, and creating a professional image that would inspire confidence in large purchase decisions. The site also needed to handle high-resolution technical images and documentation without compromising performance.
The Solution
We developed a comprehensive industrial platform featuring advanced product catalog systems with filterable specifications, detailed product pages with technical documentation, high-quality imagery showcasing equipment, PDF specification downloads, integrated inquiry and quote request forms, case studies of successful installations, and searchable documentation. The solution includes performance optimisation for large media files, mobile-responsive design for on-site access, and integration with their inventory management system. We implemented technical SEO targeting industry-specific keywords and created a resource center for equipment maintenance guides.
Results
The website transformation significantly impacted their business: 75% increase in qualified B2B leads, 60% reduction in pre-sales inquiry time due to comprehensive online information, improved search rankings for industrial equipment terms, enhanced professional image leading to larger contract opportunities, and positive feedback from engineering firms praising the technical detail. The site now serves as their primary sales tool, reducing dependency on trade shows and traditional sales methods.
Technologies Used
"The website perfectly captures our industrial expertise and has become a valuable tool for connecting with clients. Engineers and procurement specialists tell us the technical information is exactly what they need to make purchasing decisions."— MGT Machinery