Loft-E
A conversion-focused website for a specialist product: LOFT E, featuring product details, installation benefits, and online quote requests for homeowners seeking effective loft solutions.
The Challenge
The website for LOFT E needed to function as a powerful sales tool, showcasing the product's unique benefits and enabling homeowners to easily request quotes online. The core challenge was clearly explaining the value of LOFT E as a specialised loft solution, displaying high-quality installation imagery, and making it simple for customers to get in touch. Crucially, the platform had to be fully mobile-responsive to support homeowners researching home improvement options on the go.
The Solution
We created a highly visually engaging website focused entirely on the LOFT E product. The solution features a comprehensive page with full product information and clear installation benefits, driving homeowners to a simple online quote request form. To support the distribution network, the site includes a dedicated section listing approved installers and a clear application page to become an approved installer. The entire solution was built with a powerful Content Management System (CMS) for easy updates, a mobile-responsive design, and excellent performance optimisations for rapid loading. We enhanced the site with a gallery of installations, customer testimonials, and robust technical SEO to target key home improvement keywords, all presented with clean layouts reflecting the product's quality.
Results
The new website has successfully boosted the visibility of the LOFT E product and led to a marked increase in applications to become an approved installer. The platform effectively showcases the product's benefits and features, while the mobile-friendly design ensures accessibility for both homeowners and potential installers browsing on the go. Crucially, the CMS allows staff to easily update product information and manage the installer directory. The site has received positive feedback for its professional appearance and its compelling, detailed content.
Technologies Used
"The new website has made a real difference to our business. Customers appreciate the galleries and the easy quote form. Updating projects and services is simple and quick."— Loft-E