Loft Boarding NW
A regionally-focused service website targeting the Northwest region with specialized loft boarding, insulation, and storage solutions for homeowners.
The Challenge
Loft Boarding NW needed to dominate the Northwest regional market while competing with both local handymen and national franchises. The challenge was establishing strong regional presence across multiple cities, competing on local search results in each service area, building trust as a regional specialist rather than a national chain, clearly defining service territories, showcasing regional projects and testimonials, and managing expectations for travel and service areas. The site needed to feel local and accessible while demonstrating professional capability.
The Solution
We developed a comprehensive regional marketing platform featuring city-specific landing pages optimised for local SEO, detailed service area maps and coverage information, region-specific case studies and testimonials, local landmark references and community engagement, separate pages for each major service city, regional pricing and availability information, and integrated booking system with location selection. The design emphasizes the company's regional roots and community connection while showcasing professional capabilities. We implemented advanced local SEO strategies, created location-specific content, and integrated Google My Business for multiple service areas.
Results
The regional strategy delivered outstanding results: 250% expansion in service territory reach, dominant first-page rankings across all target cities in the Northwest, 95% increase in regional service bookings, successful market penetration in previously underserved areas, strong brand recognition as 'the Northwest loft boarding specialists,' improved customer retention through regional loyalty, and expansion of team to handle increased regional demand. The website has enabled systematic regional growth and market dominance.
Technologies Used
"Our regional expansion has been greatly supported by the website's local focus and SEO performance. We're now the first choice for loft boarding across the entire Northwest region. The multi-city strategy has worked brilliantly."— Loft Boarding NW