Loft Boarding
A specialized home improvement website designed to educate homeowners, showcase expertise, and generate service bookings for loft boarding installations.
The Challenge
Loft Boarding needed to establish themselves as the go-to experts for loft boarding services in a niche market. Challenges included educating customers about loft boarding benefits, building trust for a service that requires home access, competing with general contractors, demonstrating quality and professionalism, generating local leads, and explaining technical aspects in accessible terms. Many potential customers didn't even know loft boarding was an option, so the site needed to create awareness while also converting aware customers.
The Solution
We created an educational, trust-building website featuring comprehensive service explanations with before/after galleries, educational content about loft boarding benefits, detailed process breakdowns to set expectations, project portfolio showcasing quality workmanship, customer testimonials and reviews, service area coverage with local focus, instant quote request system, and helpful resources including storage tips. We implemented local SEO targeting specific geographic areas, mobile optimisation for on-the-go research, fast loading times, and clear calls-to-action throughout. The design emphasizes professionalism and attention to detail.
Results
The website transformed their business: 120% increase in service inquiries, 85% of new customers finding them through the website, first page Google rankings for key loft boarding terms in their service areas, expanded service territory based on website reach, reduction in price-shopping calls due to clear online information, and strong customer feedback about finding detailed information online. The site has enabled significant business growth and reduced reliance on word-of-mouth alone.
Technologies Used
"The website has become our primary marketing tool and has significantly increased our service bookings. Customers tell us they chose us because the website showed our professionalism and expertise. It's been a game-changer for our business growth."— Loft Boarding